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Founder, Family Man, and our very own Authority on Hygiene, Avi Rubin is the leader of the ILS Pride. Coming from a Jiu Jitsu family, Avi is no stranger to the bacteria that lives to infect your skin. He learned at a young age that our skin is the first line of protection from infection and disease.
Avi has spent the last 15 years of his life researching, texting, and developing formulas that put you and Mother Nature first. His mission is to educate anyone and everyone on the dangers of the chemicals in store-bought soaps, and strives to make it easier to live an earth-conscious lifestyle.
Avi's deep commitment to living out his own personal ethos through everything that he does with ILS is what's established this company as a catalyst for change.
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